Permanent color. Provides perfect coverage of up to 100% of white hair. Rich, deep and intense color with perfect coverage of white hair. Can darken and lighten up to 3 levels. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continously conditions. Incell™ Complex strengthens and reinforces from the inside out.